Research Ngā Rangahau

Public Awareness Survey


BSA Public Awareness Survey 2014

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Public Awareness Survey (PDF 966.5KB)

Date published: March 2015

Research Company: Nielsen

Scope

  • Quantitative research testing the level of awareness amongst New Zealanders of the Broadcasting Standards Authority and of the formal complaints process for breaches of broadcasting standards.
  • Our Statement of Intent measures the level of awareness to ensure that most New Zealanders know that they can complain about broadcasting, can find out how to make a formal complaint, and know about the BSA.

Methodology

An online survey was conducted using the Nielsen Omnibus in November-December 2014. 700 respondents aged 15 or older completed the survey. The sample was structured to be representative of the New Zealand population. Fieldwork was undertaken between 27 November and 3 December 2014.

Results

There is a high awareness of one’s about ability to complain and how to go about it. 79% of New Zealanders are aware they can make a formal complaint about television and radio content, 85% of New Zealanders could identify a course of action that would lead to them finding out how to make a formal complaint, and 81% of New Zealanders are aware of the BSA.

These results show that a small amount of ground was lost since awareness was last measured in March 2013, though awareness remains high. We will continue to monitor this and consider possible avenues for boosting awareness. The next survey will take place in 2016.