The Authority has not upheld a complaint that a segment of Seven Sharp misrepresented the seriousness of coeliac disease. The segment, which was focused on the benefits and risks of being part of clinical trials to test new medicines, briefly showed a sign saying, ‘Coeliac Disease Leaving You Bloated?’, with an image of a puffer fish, and noted those suffering from ‘bloat’ might consider signing up for a trial. The complainant considered comparing coeliac disease to ‘a bit of bloat’ was inaccurate and unbalanced. The Authority noted the broadcast did not describe the disease as ‘a bit of bloat’. The fleeting references to bloating as a symptom of coeliac disease were not material to the segment and would not have misled the audience to believe it was the only symptom, or the most serious symptom, of the disease. The balance standard did not apply.
Not Upheld: Balance, Accuracy