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Elford and Rhema Media Inc - 2025-028 (29 July 2025)
2025-028

The Authority has not upheld a complaint that presenters’ comments during a fundraising appeal promotion for Rhema Media’s Sanctuary Radio breached the accuracy standard. The presenters referred to the station as ‘listener funded’ which the complainant argued was misleading as Rhema Media also receives income from commercial businesses, charities and other sources. The broadcaster confirmed it is 85% listener funded, with listener support and contributions crucial to its identity and operations. The Authority found the term ‘listener funded’ in the context was part of brand messaging and audience engagement intended to rally support, rather than stating as fact the station is 100% listener funded. The Authority considered the risk of listeners being materially misled was low and did not justify restricting the broadcaster’s freedom of expression in the way it presented its fundraising promotion. Not Upheld: Accuracy ...