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SummaryA commercial break at about 10. 25pm, during the commentators’ summary of the league match broadcast on 2 Sports Action: Lion Red League, amounted to 4 minutes 15 seconds in total. It began and finished with a 5 second sponsorship credit and included another sponsorship credit and a 30 second liquor advertisement. Liquor promotions comprised 45 seconds of the break. GALA’s Complaints Secretary, Cliff Turner, complained to Television New Zealand Ltd that four liquor promotions in one commercial break constituted saturation in contravention of the standards. Pointing out that the liquor promotions were not sequential and amounted in total to only 45 seconds of a break which lasted 4 minutes and 15 seconds, TVNZ did not accept that the promotions amounted to saturation. Dissatisfied with TVNZ’s decision, Mr Turner on GALA’s behalf referred the complaint to the Broadcasting Standards Authority under s. 8(1)(a) of the Broadcasting Act 1989....