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SummaryMore than 20 promotions for Lion Red beer were screened during Lion Red: The Game, broadcast on TV3 between 8. 30–9. 30pm on 6 August 1998. On GALA’s behalf, Mr Cliff Turner complained to TV3 Network Services Ltd that the broadcast breached the requirement in the standards to minimise the promotion of liquor. The guidelines to the standards, he wrote, suggested that liquor promos should not exceed one every three minutes during the full viewing period. Taking into account the titles, the supers and the Lion advertisements broadcast during the programme, TV3 upheld the complaint that incidental liquor promotion had not been minimised. The titles and the supers had since been altered, it advised, to remove the actual Lion Red logo. Dissatisfied with the action taken, Mr Turner on GALA’s behalf referred the complaint to the Broadcasting Standards Authority under s. 8(1)(a) of the Broadcasting Act 1989....