A segment on Breakfast featured an interview with the chair of the Eating Disorders Association, who discussed that some individuals may mask eating disorders with particular ‘fad diets’. Although the chair did not specifically mention veganism, banners shown on-screen during the segment read, ‘Fears teens use veganism to restrict food intake’ and ‘Fears people use veganism to restrict food intake’. The Authority did not uphold complaints that the banners were misleading by suggesting veganism was an eating disorder and encouraged bullying of vegans. Viewers would not have been misled by the broadcast as a whole or encouraged to bully vegans. In any case, vegans are not a section of the community to which the discrimination and denigration standard applies.
Not Upheld: Accuracy, Discrimination and Denigration, Fairness, Responsible Programming