During a 1 News Coming Up teaser, presenter Simon Dallow referred to an upcoming item on 1 News, saying: ‘Plus a warning for mums to be; research showing C-section babies face long-term health issues.’ The full item reported on research findings from the University of Edinburgh that babies born through caesarean section were ‘far more likely to suffer from obesity and asthma’, but went on to explain that it was not the caesarean section which caused the health problems, as these could be due to the mother’s health, and further research is needed. The Authority did not uphold a complaint that the teaser was sensationalist and misleading, in breach of the accuracy standard. Due to the short duration of the teaser, which was designed to pique viewers’ interest and attract viewers to the later news bulletin, it was necessary for Mr Dallow to briefly summarise the main point of the research, and was not reasonable, at this point, to provide a full explanation of the research and its implications. Viewers understand the nature of news teasers, and were able to watch the full item to get the full story, so they were unlikely to be materially misled by the short teaser.
Not Upheld: Accuracy, Good Taste and Decency, Programme Information