Research Ngā Rangahau

Children’s Media Use Research - 2020

BSA and NZ On Air jointly commissioned research into media use by children (aged 6-14) in New Zealand across programmes, music and games. The research was last undertaken in 2014 and the results provide insights into how children’s media use has changed in the rapidly evolving media landscape which offers greater choice in what and how kids can access content. 

The research explores where children go to find content, what they are watching and their attitudes and awareness of local NZ content. It also explores how kids manage challenging content, what upsets them, how they react, and what they, and their parents and caregivers, do to protect them from content that might harm them. The full report and a short summary are provided below.