Language That May Offend In Broadcasting
Warning: This research contains language some readers may find offensive
The BSA has published the latest findings from research it carries out from time to time to track evolving public attitudes towards language that may offend in broadcasting.
This helps us understand which expressions are considered most offensive and to what extent the level of acceptability depends on context.
The BSA and broadcasters use this information to help ensure programmes and BSA decisions reflect current community attitudes. Our previous survey was in 2021.
The latest survey, conducted in late 2025, shows a dip in tolerance for strong language in the past four years, partially reversing a long-term trend of softening attitudes. Racial slurs and terms targeting specific communities continue to be seen as the least acceptable language.
You can see the full findings plus a media release summarising key outtakes here:
Full report: Language that may offend in broadcasting
